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NEW! Dr. Perner's new book Delightful Reflections:
Quips, Conjectues, and Pontifications
is now avilable on Amazon.com!

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Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Los Angeles, CA 90089-0443, USA
(213) 740-7127
Cell: (213) 304-1726

Narrated Presentations on Basic Marketing Issues

Marketing Education

Brief Articles

How to Get Good Grades in Marketing (Satire)

Links

Marketing Organizations

American Marketing Association
Academy of International Business (AIB)
American Council on Consumer Interests (ACCI)
Association for Consumer Research (ACR)
Direct Marketing Association (DMA)
Direct Marketing Educational Foundation (DMEF)
Direct Selling Education Foundation
National Retail Federation  (NRF)

Teaching Resources

Multimedia Educational Resource for Learning and Online Teaching (MERLOT)
Teaching Materials from the Ameican Marketing Association