CONSUMER
BEHAVIOR

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Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Los Angeles, CA 90089-0443, USA
(213) 740-7127
Cell: (213) 304-1726

Narrated Presentations on Basic Marketing Issues

Books

Marketing Education

Privacy

Brief Articles

How to Get Good Grades in Marketing (Satire)

Talks on Basic Marketing Topics

Topic
PowerPoint slides
Summary
Notes
Narrated Talk
Marketing Overview and Strategy PPT PDF Flash
Electronic Commerce and Internet Marketing PPT PDF Flash
Environment and Social Responsibility PPT PDF Flash
Consumer Behavior PPT PDF

Part 1
Part 2
Part 3

International Marketing PPT PDF Flash
Segmentation, Targeting, and Positioning PPT PDF Flash

Market Research

PPT PDF Flash
Product PPT PDF Flash
Distribution PPT PDF Flash
Promotion PPT PDF Flash
Price PPT PDF Flash