CONSUMER
BEHAVIOR

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Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Los Angeles, CA 90089-0443, USA
(213) 740-7127
Cell: (213) 304-1726

Narrated Presentations on Basic Marketing Issues

Books

Marketing Education

Privacy

Brief Articles

How to Get Good Grades in Marketing (Satire)

Graduate Study in Consumer Psychology

Consumer Psychology, or Consumer Behavior, is an interdisciplinary area that incorporates ideas from, among other disciplines, psychology, marketing, communications, economics, anthropology, sociology, and geography.  Most university faculty who study consumer issues are in marketing departments and business schools.

Master's Level Programs

Ph.D. level

Please note that Ph.D. programs emphasize research and are intended to prepare graduates to work in universities doing theoretical research and teaching.  A strong commitment to research is required, and most programs require very rigorous course work in statistics and research methods.

The USC Marshall School of Business Ph.D. program in Marketing is directed by Dr. Anthony Dukes.