Wildcard SSL Certificates Recommended Reading in Consumer Psychology and Marketing






Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing
Marshall School of Business
University of Southern California
Los Angeles, CA 90089-1424, USA
(213) 740-7127
Cell: (213) 304-1726

Recommended Reading

Marketing Education


Brief Articles

How to Get Good Grades in Marketing (Satire)


Recommended Reading


Jonah Berger (2016), Contagious: Why Things Catch On, Simon & Schuster.


Kai-Fu Lee (2018), AI Superpowers: China, Silicon Valley, and the New World Order, Houghton Mifflin Harcourt.

Robert Cialdini (2016), Pre-Suasion: A Revolutionary Way to Influence and Persuade, Random House


David S. Evans and Richard Schmalensee (2016), Matchmakers: The New Economics of Multisided Platforms, Harvard Business Review Press


Daniel Kahneman (2011), Thinking, Fast and Slow, Farrar, Straus and Giroux