Recommended Reading
Jonah Berger (2016), Contagious: Why Things Catch On, Simon & Schuster.
Kai-Fu Lee (2018), AI Superpowers: China, Silicon Valley, and the New World Order, Houghton Mifflin Harcourt.
Robert Cialdini (2016), Pre-Suasion: A Revolutionary Way to Influence and Persuade, Random House
David S. Evans and Richard Schmalensee (2016), Matchmakers: The New Economics of Multisided Platforms, Harvard Business Review Press
Daniel Kahneman (2011), Thinking, Fast and Slow, Farrar, Straus and Giroux