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TN00051A.gif (1724 bytes) Psychological organizations
Marketing Organizations
Journals
Information About Consumers
Consumer Research Institutes
Marketing Professors
Research Papers
Leading Intellectual Perspectives on Consumer Behavior
Compilations of links by topic
Teaching Materials
Master's Degree Programs in Consumer Behavior/Psychology
Electronic Commerce
Secondary Marketing Research
International Marketing
Companies
Media
Marketing/Psychological/Consumer Organizations
Bargain hunting!
 Consumer Protection  
Graduate Study in Consumer Psychology and Marketing

 

Psychological Organizations

bulletAmerican Psychological Association (APA)--includes full text articles from AMA Monitor
bulletAssociation for Consumer Research (ACR) (mostly of interest to academic researchers)
bulletSociety for Consumer Psychology (SCP--division of APA)
bulletOther organizations--compiled by the Social Psychology Network

Marketing/Consumer Behavior Organizations

bulletAcacemy of International Business (AIB)
bulletAmerican Council on Consumer Interests (ACCI)
bulletAmerican Marketing Association (AMA)
bullet       AMA's Electronic Markting (ELMAR) newsletter archives--mostly for academic researchers
bulletAssociation for Consumer Research (ACR) (mostly of interest to academic researchers)
bulletDirect Marketing Association (DMA)
bulletDirect Marketing Educational Foundation (DMEF)
bulletNational Retail Federation  (NRF)

Journals

bullet Journal of Consumer Psychology
bullet Journal of Consumer Research
bulletTilburg University's list of marketing journals 

Information Sources About Consumers

bullet AARP Research Center:  Consumer Behavior, Experiences and Attitudes: A Comparison by Age Groups
bullet Encyclopedia of Psychology:  Consumer Psychology Resources
bullet http://MarketingProfs.com--lots of current articles on numerous topics in the field
bullet Government Sources on Consumer Behavior--University of North Carolina, Chapel Hill
bullet Selected Sources from the University of Florida at Gainesville

Consumer Research Institutes

bulletUniversity of Illinois Food and Brand Lab

Marketing Professors' Web sites:

bulletLars Perner, University of California, Riverside and http://www.ConsumerPsychologist.com
bullet Richard Taflinger, Washington State University
bullet Thomas Novak, Vanderbilt University
bulletRussell Belk, University of Utah
bullet Tanya Drollinger, Purdue University
bullet Gordon Bruner, Southern Illinois University
bullet Dan Rajaratman, Baylor University
bullet John Gourville, Harvard University
bulletJennifer Aaker, Stanford University
bullet Timothy Brock, The Ohio State University

Teaching materials on Consumer Behavior:

bulletSyllabits (syllabi)
bulletMarkeTeach
bullet Lars Perner's teaching materials 

Master's Degree Programs in Consumer Behavior

bulletbullet

Purdue University 
Ursuline College Listings

Research Papers and Popular Press Articles

bullet "Defining Consumer Satisfaction"--Joan L. Giese, Washington State University
bullet "The Effects of Music in a Retail Setting on Real and Perceived Shopping Times"--Richard Yalch, University of Washington
bullet "Objects, Decision Considerations and Self-Image in Men's and Women's Impulse Purchases"--Helga Dittmar, Jane Beattie, Susanne Friese, University of Sussex
bullet "Why People Shop on the Web"--Jakob Nielsen
bullet "Anthropologists Study Travelers"
 

Leading Intellectual Perspectives on Psychology, Consumer Behavior, and Marketing

bulletLars Perner

Compilations of links on specific topics

bullet Persuasion
bullet Internet psychology 

Electronic Commerce:

bulletMatthew Gray's Web Growth, Internet Growth site--maintained by an M.I.T. staffer
bulletLinks 2000--a great compilation of electronic commerce links maintained by Vanderbilt University
bulletScottish Exporters' Virtual Community
bulletTorben Nielsen's Home Page
bulletFuture of Advertising Stakeholders (FAST) Summit--sponsored by Proctor & Gamble.
bulletNetwork Solutions, Inc. (INTERNIC)--check for availability or registration of *.com and *.net domain names
bulletIMAFDI-E Community--homepage for students about marketing on the Internet.
bulletCarnegie-Mellon's Homenet Project--studying the effect of the Internet on people's lives.
bulletWeb Page Design for Designers--great resources on design and layout.
bulletMassachusetts Institute of Technology (MIT) ECommerce Forum

Secondary Marketing Research

bulletAdvertising rates:

Magazine rate cards: http://www.MediaStart.com/
Newspaper rate cards: http://www.mediapassage.com
Rates for various Internet sites: http://www.doubleclick.com/advertisers/

bulletIndro's Rediffusion Page
bullet Sandeep Krishnamurthi's Secondary Sources
bulletU.S. Census
bulletInternational Statistical Agencies (list compiled by U.S. Department of Commerce
bulletA Journalist's Guide to the Internet--by Christopher Callahan, University of Maryland, College of Journalism--some of these sources are quite useful for marketers, too!

International Marketing

bullet International Business Resource Site--created and maintained by Dr. Ilan Alon (Division of Economics and Business) and Nancy Cannon (Milne Library), 
SUNY College at Oneonta--Excellent!
bulletInternational Advertising Research Resources
bulletU.S. Department of Commerce
bulletInternational Statistical Agencies (list compiled by U.S. Department of Commerce
bulletExport Register--45,000 companies, 5000 product categories - the most
comprehensive directory of American Exporting
Companies in the world.
bulletGlobalvue--global business news online.

Media:

chainstoreagebanner.jpg (12853 bytes)

bulletEntryPoint--current newspaper articles as a screen saver on your computer!  Highly recommend it.
bulletAdvertising Age
bulletAdvertising Age International
bulletAmerican Demographics/Marketing Tools (includes full text articles!)
bulletBrandWeek
bulletBusiness Week
bulletChain Store Age
bulletCNNfn
bulletFinancial Times
bulletForbes--a magazine aimed at investors, but it contains excellent analysis of consumers, firms, and markets.
bulletFortune
bulletJournal of Commerce
bulletMarketing News--official publication of the American Marketing Association
bulletProgressive Grocer
bulletStores--official publication of the National Retail Federation
bulletWall Street Journal

 

Consumer Protection

bullet Consumer Complaints--where to file them--compiled by Earthlink.
bulletFederal Trade Commission (FTC)--general deceptive practices
bulletU.S. Consumer Product Safety Commission
bulletFood and Drug Administration (FDA)--has jurisdiction of certain foods and drugs only
bulletFederal Communications Commission (FCC)--telephone and Internet concerns
bulletU.S. Postal Inspector--mail fraud

 

Lars Perner, Ph.D.
Assistant Professor of Marketing
San Diego State University
 Imperial Valley Campus
720 Heber Ave.
Calexico, CA 92231 lperner@mail.sdsu.edu http://www.LarsPerner.com "Birth is nature's way. Adoption is God's way!" (Source unknown)